
Our History
AAA Women’s Services grew out of the moral convictions and passion for the sanctity of human life held by a small group of Christians in the city of Chattanooga. As they earnestly prayed, God led them to establish a center where women could hear the truth about abortion and receive help in Jesus’ name.
1985
In October of 1985, AAA Women’s Services opened its doors as Chattanooga’s crisis pregnancy center. The founders and a handful of dedicated volunteers funded and staffed the center. Strategically located across the street from the abortion clinic, a refuge was established; it was a place where both the woman and her baby were valued. God blessed and in the first full year of operation (1986) over 500 women were served.
From these first steps of faith, the ministry grew to a full staff, has been served by hundreds of volunteers, and supported by thousands of individuals, churches, businesses and foundations. Most importantly, AAA Women’s Services has offered care to tens of thousands of women over the years!
Through those years, in our city and in our country, abortion was much in the news and the battle lines were clearly drawn. There is no neutral position when life is on one side and death on the other! So it was on Vance Road.
1989
1993
1994
1997
Through the years, AAA Women’s Services grew to provide comprehensive services to promote and protect the sanctity of human life before the question of abortion arises (abstinence counsel), when pregnancy is a concern (client services centers) and after that irretrievable choice has been made (post-abortion counseling). Childbirth, infant care and parenting classes were added, along with mentoring opportunities for expectant parents. The Gospel is shared in word and deed, day after day, now for more than thirty years.
2009
As technology moved away from print media and the advantage of being first in the telephone book was no longer relevant in reaching clients, the decision was made to update the ministry’s name. An intentional effort to reclaim the word choice led to the name change. Choices Pregnancy Resource Center was filed as a DBA for AAA Women’s Services in October of 2009.
2014
Choices added a dedicated men’s program providing spiritual, educational, and material support for expectant and new fathers.
2021
Choices relocated to Eastgate Loop, tripling the amount of space available to serve women and men facing unplanned pregnancies and needing after-abortion support.
2023
Choices began offering Abortion Pill Reversal (APR) and the first baby was saved from an abortion already in progress.
2025
Choices and the National Memorial for the Unborn (NMU) joined together—uniting two life-affirming ministries: to honor life, bring healing, and serve women and men facing unplanned pregnancies with compassion and hope.